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If I can do it, you can do it
I started my career as a "product display". But about 4 years ago I realized that the product was a small piece of the startup puzzle. I was fascinated how products grow. So my journey began to learn growth and customer acquisition.
I have a degree at the University of Michigan (Go Blue, BTW!), but not in marketing. I am completely self-lessons. As a result of my learning, I have several companies financed by Animal 1 investors, which were held by animal product marketing and CMO positions, growing consumer products to millions of daily active users, and advise / consulting numerous others on growth.
I'm not here to brag. My point is when I can do it, you can do it and I want to share my tips and lessons learned.
Where you can not learn customer acquisitions
The first is first. Let me delete the air on a few things so you do not waste your time.
1. There is no one unicorn course / source that will teach you everything you need. So stop looking for.
2. You do not learn the digital marketing and customer acquisition at college. The realm of digital marketing changes extremely fast, and the rate of change is accelerated. Universities / universities are too slow to adapt. There are some basic things that you get from college courses (that I'll cover myself), but even those that you can get faster and cheaper in other places.
Go to college does not hurt. But our education system, simple and simple, do not teach things to make people productive in the work environment. The gap between what you learn in college, and the skills to make you productive in the work environment is with you!
3. You will not become a customer acquisition expert by exclusively excluding and reading endless courses and blogs. At some point, you just have to jump in and make your hands dirty. Later more.
4. Certifications are bullshit. You will probably promise in a few online courses, the "Certification for Google AdWords" or "Certification for Social Media" or "Certification for Xyz Jewelry". Ignore her. Certifications offer little to no value, and they will pay a premium in the end. I have also found that these courses are often worse than other material out there.
The best employers of today's market give no crap through these certifications. You want examples of seeing what you did. That's why the reason is why my point is down to get something that something is experimenting is so important.
Education plan - tire yourself like a "t",
The world of digital marketing is huge today. It is easy to be overwhelmed. A plan and path is the most important part. I tried to simplify the way as far as possible. There are three layers:
These are not in the marketing of specific subjects offering a basis for creating components. The subjects in the base layer are used during the entire subject in the next two layers.
2. Marketing Foundation
These are marketing topics that you should know that almost every channel you use to use.
3. channel competence
The third layer is where you need to create some options. The channels are all different ways to achieve your audience. It is almost impossible to become an expert in all online marketing channels and stay up to date with the latest changes. Each channel does not change incredibly quickly, in addition to new channels.Therefore, I recommend a learning plan that designs like a "t" [see figure below].Go wide by knowing the basics, including pro / disadvantages of most channels. Then you decide to really go deep on a few channels. Generalists are unusable in most work environments. As an expert in certain areas, you can build a brand to yourself and stand out from the crowd.
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