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To give you time to explore more of the content marketing world sessions of this week, we have shorted this post - only two helpful writing tips.
Even big writers appreciate tips for more effective writing. And the audience definitely appreciate more effective writing. You have brief attention span. They consume content in small windows.
Write and edit for a world that consumes your content in short bursts? Try these two types of writing for content that gets better with your readers.
Everyone loves to sound smart, but your audience suggests if they do not understand what they say. Do not encourage your audience to stop listening to their content because they have inflated it with complex words. Do not leave your interested audience leave the site to search for a definition.
Short words are easy to digest. Long or unknown words slow down the reader. The readers can skip key points or place the content.
Compare these pre-and-after examples to see why simplification really works.
Save your stellar vocabulary for your next SCRABBLE game or your groundbreaking novel. Use simple words in your content marketing. Even readers of complex issues appreciate the simplest letter possible.
Tip: uncertain how easy to understand that your content is? Use the Flech-Kinckaid Scale computers like this. This test also helps to determine how well you have implemented the next tip.
It follows that readers who want to consume short words also appreciate short sentences.
The writing of Guru Ann Wylie often shares in the exploration of the American Press Institute to prove this point.
All respondents understood a sentence of less than eight words. And almost all (90%) could understand a sentence between nine and 14 words. As the words increases, the understanding went down. At the time when a sentence has made 43 words, only 10% understood the information. Although the study was made over 10 years ago before the letter of paper, it is good for content marketing. And one could assume that even shorter today could work better today.
Write sentences full of clauses and conjunctions? Could these be broken up in a few shorter, more efficient sentences?
Let's look at one of the most demanding sentences to write - the introduction. You want to catch your audience's attention and spur to read the content. The trick is to be concise.
Let's go through this example. I changed a few details to hide the writer's identity:
"In recent months, we have seen trend as a trend since recent months, which brings more people to use the house for work purposes, a trend that also introduces cybersecurity risks."
For 31 words, this sentence is too long. How can we shorten it and keep his intention?
First think what is not important.
The clause "in recent months" dates the piece. Is time a necessary factor? In this case, it is not, so it's cut.
" We have seen remote work as a trend, which requires more people to use more people for work for work purposes, a trend that also introduces cybersecurity risks."
Now the sentence is 27 words.
Next, "We have seen" is the first person who is perfectly dependent. While the verb could be tense, the sentence could change in a simple past or presence, the sentence is not required because the attribution is not required. Plus, in 2020 remote work is a well-known trend. That does not have to be mentioned:
"Remote work requires more people to use the Internet Internet for work purposes, a trend that also introduces cybersecurity risks."
Now the sentence is 20 words.
A few edits edits: delete "require more people" - Who works far away is a given. Your dog does not use home internet. Change the verb on active voice.
"Remote Work requires the use of home bidder for work purposes, a trend that also introduces cybersecurity risks."
Now the sentence is 18 words.
Remember that we have been deleted the angle "trend" earlier. We have to do it again.
"Remote work requires the use of hazards to introduce cybersecurity risks."
Now the sentence is 14 words.
With the shorter set it is easier to see that the word "work" is used twice. Let us get rid of a reference:
"The use of forecasts for work purposes leads to cybersecurity risks."
The sentence is now 11 words. Although the plan should cut a word, the editing opportunity revealed redundancies in concept. "Home Internet for work purposes" is a closer set for "remote work".
There are even more foreign words in the sentence? Yes. Suppose again:
"Using home Internet to work leads the risks of cybersecurity risks."
Now the sentence is eight words.
Reducing the set of 31 words to eight words retains the original general idea. It also meets the number of words understood by 100% of people in American Press Institute Research.
We write, edit, edit and read every day content with long, confusing sentences or complicated words.
Let's be better than this content. Let us think about our readers, their short attention ramps and their appreciation for easy reading. This requires that we can go briefly in words and sentences.
Coat image by Joseph Kalinowski / Content Marketing Institute
Penny Gralewski is a software marketer that represents complicated technical functions in clear, attractive audience news. At 20 years in commissioning and enterprise marketing roles, Penny creates effective marketing content that redeem visibility and drives. As a speaker, writer and publisher, she is also an avid reader. Share your favorite book with Penny on Twitter @Virtualpenny and LinkedIn.
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