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Since the pandemic arrives, many companies were forced to postpone their offline marketing budgets online.
One of the corporate companies rises aggressively increasing their budget for content marketing. As a company start to sound these programs, you recognize that you need additional support in addition and beyond what is available in your company.
Table of contents
Everything you need to know to use an article writing service This is an excellent way to increase performance of quality content without requiring additional overhead in your company.
For most companies there are three different models that you can use to create content:
In our experience, the optimal model for most companies, in particular between $ 2 million and 100 million sales, focused exclusively on the B2B marketplace, a hybrid environment or a hybrid model.
This is because some content is more appropriate to be outsourced while other content is more installed for the remaining.
Content examples that should stay in the house are:
Examples of content that can be outsourced are:
There are three general models in which the content marketing industry operates.
In a marketplace model, freelance writers will be responsible for the market, and companies set their orders for the content contents they need.
You have advantages in which many freelance writers are available. The disadvantage is quality and consistency of the voice, because if you set up an order on a marketplace, it will be available from the who is available at this time. Often with marketplace models, the turnaround times are not fulfilled, and a significant amount of work is required to manage everything by the company itself.
Buy in this model company software in a SaaS-based model and use this to manage freelance writers as well as internal employees.If this is a great approach, the challenge is to find these deep sleeve experts and bring them to their specific software. You must also control payments, turnaround times and the entire workflow of your content marketing program. So there is significant internal costs in terms of management that must be met.
In this model, the software is available on SaaS base, and moreover, there is a managed service layer. This means that there is a customer success person or a project manager who manages the workflow and can bring and install the authors so they do not have to do that. They are those who coordinate everything in their name.
In the management service model, companies achieve the return of the investment yield and the return on time, as they do not need an important internal infrastructure to support the program. For most small and medium-sized companies, the Managed Services model is the ideal solution.
There are many ways to scale your content marketing program with an article writing service.Make sure you match the right service and the name of the internal needs of your company.
If you are a B2B company with sales of $ 2m to $ 100 million, the managed service model is the best approach. Companies such as Tempesta Media, which works as administrative services providers, can meet or exceed their requirements.
If you have a content marketing program or plan one, download our eBook 100 error when you start, optimize and scale content marketing programs.
This eBook will pass through the mistakes of hundreds of other companies and the challenges that they are confronted with the implementation of their content marketing programs. To learn more about how Tempesta media can help you rationalize your content-creation process and deliver quality content on a scale, contact us today.
Michael Marchese is founder and CEO of Tempesta Media. He is responsible for the corporate strategy, the executives of Executive Team in all areas of the company in all segments of the company.